Research Methodology - Research Findings of Etisalat Telecorporation Dissertation

Research Methodology - Research Findings of Etisalat Telecorporation and the result - Dissertation Example The research methodology has been discussed below. The aim of the research is to find the role of IT outsourcing in enhancing the profitability, growth and sustainability of Etisalat. The research has been undertaken with the help of qualitative tools and quantitative tools. Qualitative tool used in this research includes design of questionnaires keeping the objective of research into consideration and then undertaking surveys with target group of people. The target groups for carrying out the surveys are selected in such a way that the responses obtained are reliable and not random. Firstly the questionnaire is designed such that it contains a comprehensive set of questions. The questions prepared addresses the validity of the strategy of IT outsourcing adopted by Etisalat, whether outsourcing of IT could be considered as a key asset to the business of Etisalat, whether IT outsourcing has helped to reduce the cost of operations of Etisalat, whether improvement of services occurred a s a result of outsourcing, whether effects on profitability and sustainability of business have taken place. Responses to the questionnaire were obtained in a â€Å"Yes† or â€Å"No† or â€Å"Don’t know†. The survey using the questionnaire has been carried out in two phases. In the first phase, the questionnaire was used to undertake a survey through responses from the responsible employees of Etisalat. The senior managers, sales managers and the operations managers were surveyed with the fixed set of questions. Responses obtained from the senior and middle management of Etisalat were considered to be reliable as they could readily understand the differences in daily operations of Etislat, the convertibility of the sale pitch and service responses of the clients and customers (Burgemeister, 2003, p.11). The senior manager would certainly have the feedbacks and reports on the implementation of strategic outsourcing of IT by Etisalat. A sample of the respon ses received was taken into consideration and a second phase of survey was conducted with the help of the same questionnaire. This time the questionnaire was used to undertake a survey among the clients, customers and representative of Etisalat in UAE in order to justify the responses of the selected sample with the responses of the beneficiaries of Etisalat. The two clients of Etisalat who were surveyed using the questionnaire are American University of Sharjah and Sharjah Islamic Bank. The same set of questions was asked to the customers, clients and representative of Etisalat. The respondents answered the questions in specific categorical responses which were based on their experience of services of Etisalat and any notable changes felt in the services and operations due to IT outsourcing by Etisalat. The representative responded to the survey based on the feedback available from various stakeholders of Etisalat. The findings of the survey were then matched with the findings of a quantitative analysis (Kolb, 2008, p.16). The quantitative findings were obtained by the use of a quantitative tool based on the financial statements of Etisalat. Considering the fact